Contact Us

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50 Burton Street
Darlinghurst, NSW, 2010

Mobile 0410 407 050

Our Team

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Carl ireland

CEO + Founder

Carl believes music ended in the 80’s. Loves to cut brussels sprouts in half and deep fry them, would wear cycling clothes all day if we let him and believes the world has something really important in store for him.

Carl is a founder of Yellosocial. He spends his days leading our strategy and creative teams on brands such as City Perfume, Xtend, Aurora Films, Raine & Horne, Mortgage Cloice, Aussie Home Loans, Evalesco, Paul Greening, Sussex Media, Mutti, Investo Property, Omniwealth.

Before co-founding Yellosocial, Carl led marketing teams at Amway, Capital Finance, Dixon Advisory and Juvenile Diabetes Research Foundation.


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Fiona golinelli 

Account Director + Founder

Fiona skis like there is no one else on the mountain. Has chocolate hidden in interesting places throughout the office, will feed stray cats with our lunches and is a much better surfer than she lets on.   

Fiona is a founder at Yellosocial. She works passionately to deliver our strategy and creative and loves making sure our clients know exactly what’s happening. Often called the ‘Execution Queen’.   

Prior to co-founding Yellosocial, Fiona led sales and account management functions within tourism,  office technology and start-ups.