Our advertising team focuses on building ‘social advertising programs’ that drives measurable results for you. These results vary from client to client. For some we are delivering an actual sale for others it’s a lead that allows you to convert it into a sale. And, for other clients the result they’re looking for may be an increase in awareness or a change in perception.
We have created our YelloAdvertisingModel to ensure that you receive the best return for the money that you invest in advertising.
A great advert, an effective advert must always start with an idea, a strong idea, a clear idea. An idea that makes it easy for your audience to choose you over those you compete with. A great idea can underpin a whole campaign and live for quite some time. We have a measurement tool called YelloIdeaScore that shows you how strong your idea is relative to those you compete with. We keep working on your idea until it’s high enough to be effective.
We then take your Idea and turn this into creative that your audience will connect with. Our creative is focused on cutting through the noise and quickly creating engagement and most importantly an action through a change in behaviour.
Social advertising a huge amount of choice in where we place your advertising. We use two variables to determine placement. The first is where are your audience in regards to each social platform and second is which platform is best for the idea you’re trying to communicate.
We use a Control and Test approach which allows us to continually test variables within each advertisment and optimise your program.